Wix vs Therapy.page: The Best Website Builder for Therapists?

Wix, Squarespace and WordPress are among the most popular website builders on the market today. In this comparison we'll look at how Wix stacks up against Therapy.page — a newer, more lightweight alternative designed specifically for health practices.

First things first: comparisons like this are rarely unbiased. We build Therapy.page, so take what follows with that in mind. What we can promise is an honest account of when you should choose one over the other. Both have real strengths, and Wix is a genuinely good product — it just isn't built for you.

Let's dive in.

Full flexibility vs ease of use

The most obvious difference between the two platforms comes down to how much design control you want, and how technical you are.

Wix is a comprehensive platform that gives you almost complete creative control. That sounds like an unambiguous good — but for a therapist with limited design experience or interest, it can quietly become a drawback. The more controls you're handed, the harder it is to arrive at a professional result, and the longer the site takes to build and maintain. Wix now runs two separate editors and offers over 900 templates. That's a lot of decisions to make before you've written a word about your practice.

Therapy.page is built on a different philosophy. Most mental health practices — psychotherapists, counsellors, psychologists — need broadly the same things from a website: a welcoming opening section, a trustworthy about section, a clear account of what you help with and which services you offer, and an easy way to get in touch or book. The layout is rarely what makes a therapy website distinctive. Your branding and your words are.

So Therapy.page comes ready-made with the sections a therapy website actually needs. You drag them onto the page and add your content. That single decision removes most of the complexity of building a professional website, and it means you need virtually no technical knowledge at all.

If you want a professional website with minimal setup and maintenance, Therapy.page is the better choice. If you want extensive design control and have something genuinely out of the ordinary in mind, Wix is the better option — and we'd honestly rather you were happy on Wix than frustrated on us.

What each one actually costs

Wix has a free plan, but it isn't really a plan for a practice: it shows Wix's own adverts on your site and gives you a wixsite.com web address rather than your own domain. To get a site that looks like it belongs to a professional, you need a paid plan.

In the UK, those start at around £9 a month for Light and £17 a month for Core, with Business plans above that. Wix also runs frequent promotions — often half off the first year — so the figure worth planning around is the renewal price, not the one you see at signup. Annual plans include a custom domain for the first year only; after that it's roughly £12–15 a year. Professional email isn't included either.

None of that is outrageous. It's simply how the industry works. But it does mean a Wix site is an ongoing cost that grows quietly over time.

Therapy.page is free. Not free-for-a-while, not free-until-you-need-a-domain, not free-with-our-logo-on-your-site. Your custom domain is free, your blog is free, and there's no card to enter.

We should explain why, because "free" reasonably makes people suspicious. Therapy.page is built by the team behind Konfidens, the practice management platform for psychologists, psychotherapists and counsellors. We earn our living from Konfidens. Therapy.page exists so that therapists starting out have a good website, and so that some of them come across Konfidens along the way. That's the whole arrangement.

How long it takes to get live

This is the cost most people forget to count.

A Wix site can be built in a weekend, but in practice it's rarely a single weekend. There's the template to choose, then the layout to wrestle with, then the mobile version to check, then the nagging sense that it doesn't look quite right. Whole agencies exist to build Wix sites for people — which tells you something about how often the DIY route stalls.

Therapy.page is designed so that a therapist can go from signup to live site in well under an hour. There is less to decide, because the decisions that don't make your practice distinctive have already been made for you.

A builder for everything, or a builder for therapy

Wix is built for every kind of business on earth — restaurants, florists, online shops, wedding photographers. That breadth is its strength and the reason it's so popular. It also means nothing in it is shaped around the particular things a therapy website needs to do.

Therapy.page is shaped around exactly that. The sections speak the language of a practice: your approach, the issues you work with, your fees and availability, what happens in a first session. Displaying your BACP or NCPS membership and registration number — the trust signals UK clients look for — is built in rather than improvised. And because everything is designed for the same audience, the result looks considered rather than assembled.

There's a subtler point here too. People looking for a therapist are often having a hard time. They're reading carefully, and deciding whether they trust you long before they reach your qualifications. A calm, uncluttered website does real work in that moment. Design freedom, in the wrong hands, tends to produce the opposite.

Getting found on Google

Wix has genuinely strong SEO tooling — it has invested heavily here, and the old criticism that Wix sites can't rank is out of date.

Therapy.page takes a different approach: rather than giving you a control panel full of SEO settings, we handle the technical groundwork for you. Every site is fast, mobile-friendly and cleanly structured, with a blog built in so you can write about the issues you work with. Analytics is a switch and an ID, not an afternoon.

Honest verdict: if you want to get deep into SEO yourself, Wix gives you more levers to pull. If you want the foundations handled so you can write a decent about page and get on with your work, Therapy.page will get you there faster.

Booking and running the practice

Wix has a bookings product, and it's capable. It's built for generic appointments, though — the same system a barber or a personal trainer would use.

Therapy.page connects directly to Konfidens, a practice management platform built specifically for therapy: scheduling, client records and the administrative side of a practice, all designed around how therapy actually works. Your website plugs straight into it.

⚠️ A note of warning: if you're running a health practice, your booking solution will process sensitive health data under GDPR and potentially other national health regulations. We highly advice against using booking solutions that are not purpose-built for use in healthcare to make sure your client's details are safe and handled in accordance with relevant regulations.

Where your data lives

Your website isn't just a brochure. The moment someone fills in your contact form to say they're struggling and would like to talk, your site is handling health information about an identifiable person — special category data under GDPR, the most tightly protected class there is.

Wix is a non-EEA provider: it's an Israeli company, and Israel holds a European Commission adequacy decision. In practice that means transferring your data there is lawful, and requires no Standard Contractual Clauses. The difference is worth understanding, though. An adequacy decision is a judgement the European Commission makes about a third country, and it can be reviewed, narrowed or withdrawn — as happened when the EU–US Privacy Shield was struck down in 2020, leaving thousands of businesses to rework their arrangements at short notice. Any data that leaves the EEA depends on that judgement continuing to hold.

Therapy.page is built and run in Europe by a European team, and your data stays within the EEA. There's no third country in the chain, so there's no adequacy decision for your practice to depend on — the question simply doesn't arise.

For most businesses that's a footnote. For a therapist, whose contact form carries some of the most sensitive information a person will ever type into a website, it's worth a moment's thought.

Where Wix is the better choice

We'd rather be useful than sell you something that doesn't fit. Choose Wix if:

• You want unusual, highly custom design, and you enjoy that work
• You're building something beyond a therapy practice — a shop, a course platform, an events business
• You want a large app marketplace and lots of third-party integrations
• You want extensive AI tooling for generating pages, copy and images
• You want deep, hands-on control of your own SEO

Where Therapy.page is the better choice

Choose Therapy.page if:

• You want a professional therapy website without weeks disappearing into it
• You have no interest in design controls, and would rather not be given any
• You want everything free, including your own domain — permanently
• You want therapy-specific sections and booking to work out of the box
• You'd rather spend the time on your clients

Comparison

So which should you choose?

If you're a therapist who wants a website that looks professional, builds trust and takes an hour rather than a fortnight — and you'd rather not pay monthly for the privilege — Therapy.page was built for precisely that.

If you want creative control, an app for everything, and you enjoy the building, Wix is an excellent product and you'll be well served by it.

The good news is you can find out for nothing. Therapy.page is free, there's no card to enter, and if it isn't right for you, you've lost an hour.

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